Charter Services Agreement
This Charter Services Agreement (the "Agreement") is entered into as of the Effective Date set forth in the signature block below by and between:
- GuideServices, an Alabama sole proprietorship (in transition to LLC formation) with a principal address in Birmingham, Alabama ("GuideServices," "we," "us," "our"); and
- The Charter identified in the signature block below ("Charter," "you," "your").
GuideServices and Charter each a "Party" and together the "Parties."
- Services
- Fees, payment, and Stripe Connect
- Term and termination
- Data ownership and processing
- Intellectual property
- Confidentiality
- Charter representations and obligations
- Tax responsibilities
- Warranty disclaimer
- Limitation of liability
- Indemnification
- Insurance and compliance
- Marketing and references
- General provisions
- Signatures
1. Services
GuideServices will provide the Charter with access to its software-as-a-service platform (the "Platform"), which includes:
- Where website services are purchased, a branded charter website hosted at the Charter's own custom domain. If the Charter does not already own a domain, GuideServices registers one on the Charter's behalf through its Cloudflare Registrar account, with the registration cost (approximately $15 per year) passed through to the Charter at cost. The Charter owns the domain in either case and may transfer the registration to its own registrar account, or point the domain elsewhere, at any time;
- A booking-management portal at
book.<charter-slug>.goguideservices.comfor customers to request and manage trips; - An admin dashboard for the Charter to manage bookings, customers, pricing, waivers, and communications;
- Integration with Stripe Connect for payment processing (Charters who do not use Stripe Connect handle payment outside the Platform and pay no Platform Fee);
- Customer communication via email and (where opted in) SMS;
- Standard support during business hours via email at [email protected].
The Platform is a software tool. GuideServices does not provide guide services, hunting or fishing services, transportation, equipment, or any operational activity related to the Charter's trips. The Charter is solely responsible for operating its business.
2. Fees, payment, and Stripe Connect
2.1 Pricing structure
Charter agrees to pay GuideServices the following:
- Website Services Fee (where website services are purchased): A one-time fee of $500 when purchased with 12 prepaid months of the Solo plan, or $750 standalone. Linking an existing website the Charter already owns is free of charge. The applicable option will be specified in the signature block below. The Website Services Fee is due upon execution of this Agreement and prior to site launch. Where GuideServices registers a domain on the Charter's behalf, domain registration is billed as a cost passthrough per Section 1.
- Subscription Fee: $39 per month ("Solo" plan), billed monthly in advance via Stripe, beginning at plan start (or at the end of the Pilot period if applicable). Charters on the Free Tier — limited to 10 lifetime Bookings from all sources, with a canceled Booking restoring a slot — pay no Subscription Fee and provide no payment method; at the cap, no new Bookings can be created but all existing Bookings and data remain fully accessible and serviceable, and data export remains available. GuideServices may grant courtesy extensions of the cap at its discretion.
- Platform Fee: 2.5% of the gross booking subtotal per completed Booking, applied only when the Booking's payment is processed through the Platform (Stripe Connect). Bookings paid in cash or through the Charter's own external processor carry no Platform Fee. Charter may elect, in the Platform settings, whether the 2.5% is added to the customer's total ("pass-through" model) or deducted from the Charter's Stripe payout ("absorb" model). The election may be changed at any time and applies prospectively.
2.2 Pilot terms (if applicable)
If the Charter is designated as a Pilot Partner in the signature block below, the Website Services Fee, Subscription Fee, and Platform Fee are each waived for the first sixty (60) days from site launch. Standard pricing resumes automatically at the end of the Pilot period unless a written extension is signed by both Parties.
2.3 Stripe Connect
Most Charters use Stripe Connect (Express tier) to process customer payments. Where Stripe Connect is used:
- The Charter establishes its own Stripe account through the GuideServices onboarding flow and provides Stripe with all required identification and tax information directly. GuideServices does not store the Charter's bank account, Tax ID, or government identification.
- Customer payments flow directly from the customer's payment instrument to the Charter's connected Stripe account, and settle to the Charter's bank account on Stripe's standard payout schedule (typically 2 business days).
- GuideServices collects the 2.5% Platform Fee as a Stripe Connect Application Fee at the time of payment processing, deducted directly from the transaction. GuideServices does not handle, hold, or transmit customer funds.
- Stripe is the merchant of record for the transaction. The Charter is the seller of record for the underlying trip.
Where the Charter elects not to use Stripe Connect (for example, because they have an existing Square or other payment processor they wish to keep), the Charter handles payment outside the Platform and no Platform Fee applies to those Bookings. GuideServices does not invoice Charters for Platform Fees.
2.4 Refunds of Platform Fees
If a Booking is canceled before any service is rendered and a full refund is issued to the customer under the Charter's stated cancellation policy, GuideServices will refund the Platform Fee on that Booking. Partial refunds will result in a pro-rated Platform Fee refund. No-shows or late cancellations outside the Charter's policy window result in the Platform Fee being earned in full.
3. Term and termination
3.1 Initial term
This Agreement begins on the Effective Date and continues on a month-to-month basis until terminated by either Party in accordance with this Section 3.
3.2 Termination by Charter
The Charter may terminate this Agreement at any time, with or without cause, by providing thirty (30) days' written notice (email to [email protected] is sufficient) to GuideServices. The Subscription Fee for the notice period remains due. The Website Services Fee is non-refundable.
3.3 Termination by GuideServices
GuideServices may terminate this Agreement (i) on thirty (30) days' written notice without cause, (ii) immediately for material breach by the Charter that remains uncured ten (10) days after written notice of the breach, or (iii) immediately and without cure period in the event of fraud, illegal conduct, or conduct posing immediate risk of harm to customers or to GuideServices.
3.4 Effect of termination
Upon termination by either Party:
- GuideServices will export the Charter's data (customer list, booking history, content, financial records) in CSV and PDF format and deliver it to the Charter within thirty (30) days of the termination effective date.
- Charter's branded website (where hosted by GuideServices) will be retired and the Charter's booking portal at
book.<charter-slug>.goguideservices.comdeactivated. The Charter's custom domain remains the Charter's property: on request, GuideServices will transfer a domain it registered on the Charter's behalf to a registrar account of the Charter's choosing at no charge beyond any registrar-imposed transfer fees, and the Charter may repoint the domain elsewhere at any time. - GuideServices will delete its copies of Charter Data within ninety (90) days of termination, except as required by law or as needed for accounting and audit purposes.
- Bookings already paid for by customers must be honored by the Charter through the original trip date or refunded per the Charter's cancellation policy. GuideServices has no obligation to mediate.
- Surviving sections (Sections 4-6, 8-11, 14) survive termination.
4. Data ownership and processing
4.1 Charter Data
"Charter Data" means all data the Charter or its customers input into the Platform during the term of this Agreement, including without limitation customer names and contact information, booking records, trip details, pricing rules, waivers, photos, messages, and notes. The Charter retains all ownership of Charter Data.
4.2 License to GuideServices
Charter grants GuideServices a non-exclusive, worldwide, royalty-free license to host, process, transmit, copy, back up, display, and modify Charter Data solely as necessary to provide the Services to the Charter and to comply with applicable law. GuideServices will not use Charter Data for its own marketing, sell or rent it to third parties, or use it to compete with the Charter.
4.3 Aggregated and anonymized data
Notwithstanding Section 4.2, GuideServices may use Charter Data in aggregated and de-identified form (such that no individual customer or charter is identifiable) for purposes including benchmarking, product improvement, industry research, and statistical analysis. Such aggregated data is not Charter Data and is not subject to deletion on termination.
4.4 Data processing
GuideServices acts as a data processor with respect to Charter Data; the Charter acts as the data controller and is solely responsible for the lawful basis for collecting, processing, and sharing customer personal information. GuideServices will process Charter Data in accordance with its publicly posted Privacy Policy at goguideservices.com/privacy, as amended from time to time.
4.5 Security
GuideServices maintains commercially reasonable administrative, technical, and physical safeguards designed to protect Charter Data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. These include encryption in transit (TLS) and at rest, role-based access controls, audit logging, and regular backups. No system is perfectly secure; GuideServices makes no warranty that Charter Data will never be compromised.
4.6 Breach notification
In the event of a confirmed unauthorized access to or acquisition of Charter Data, GuideServices will notify the Charter without undue delay, and in any event within seventy-two (72) hours of confirmation, by email to the address on file. The notification will describe the nature of the incident, the categories of data affected, the steps GuideServices has taken in response, and recommended steps for the Charter.
5. Intellectual property
5.1 GuideServices IP
GuideServices owns and retains all right, title, and interest in and to the Platform, including without limitation all software, source code, designs, user interfaces, brand marks ("GuideServices," the GuideServices logo, the retired marks "FishGuide" and "HuntGuide," and any other identifiers we adopt), templates, documentation, configuration files, and any improvements, modifications, or derivative works thereof. This Agreement does not transfer any of GuideServices' intellectual property to the Charter.
5.2 License to Charter
Subject to the terms of this Agreement and timely payment of all Fees, GuideServices grants the Charter a limited, non-exclusive, non-transferable, non-sublicensable license to access and use the Platform during the term of this Agreement solely for the Charter's internal business operations. The Charter shall not (a) sublicense, resell, rent, or distribute the Platform, (b) reverse engineer or attempt to derive the source code, (c) remove or alter any GuideServices trademarks or notices, (d) use the Platform to build a competing product, or (e) use the Platform on behalf of any third party other than the Charter's own customers.
5.3 Charter content
The Charter retains ownership of all content it uploads to or generates on the Platform (site copy, photographs, captain biographies, trip descriptions, customer-facing policies). Charter grants GuideServices a non-exclusive license to host, display, format, and distribute such content as needed to operate the Platform.
5.4 Feedback
If the Charter provides GuideServices with suggestions, ideas, feature requests, or other feedback about the Platform, the Charter grants GuideServices a perpetual, irrevocable, royalty-free license to use such feedback for any purpose without obligation to the Charter.
6. Confidentiality
Each Party may receive information from the other that is marked or reasonably understood to be confidential ("Confidential Information"), including without limitation customer lists, pricing strategies, business plans, technical architecture, and unreleased features. Each Party agrees to (a) hold such information in confidence, (b) use it only as needed to perform under this Agreement, and (c) protect it with at least the same care it uses to protect its own confidential information (and no less than reasonable care).
Confidential Information does not include information that is or becomes publicly known through no fault of the receiving Party, was already known to the receiving Party prior to disclosure, is independently developed without reference to the Confidential Information, or is required to be disclosed by law or court order (in which case the receiving Party will give prompt notice to the disclosing Party where legally permitted).
7. Charter representations and obligations
By signing this Agreement, the Charter represents, warrants, and agrees that, throughout the term:
- Licensing and compliance. The Charter holds all federal, state, and local licenses, permits, registrations, and certifications required to operate as a hunting or fishing guide business in each jurisdiction where it operates, and will maintain them current.
- Insurance. The Charter maintains general liability insurance covering its trip operations, with limits consistent with industry norms (typically not less than $1,000,000 per occurrence), and will provide proof of such insurance upon request.
- Authority. The signatory is authorized to enter into this Agreement on behalf of the Charter business.
- Accurate content. All content the Charter publishes on the Platform — trip descriptions, pricing, availability, captain biographies, photographs, policies — is accurate, current, and either owned by the Charter or used with proper license.
- Customer-facing policies. The Charter is solely responsible for the substance of its cancellation, refund, weather, no-show, waiver, and safety policies. The Platform renders and enforces those policies as the Charter configures them; the Charter must consult qualified counsel regarding their legal sufficiency.
- Waivers. If the Charter requires customers to sign a waiver, the Charter is solely responsible for the content of that waiver and for ensuring it complies with the laws of the jurisdiction(s) where trips occur. GuideServices does not warrant the legal sufficiency of any waiver template hosted on the Platform.
- Customer communications. All emails and SMS messages sent through the Platform on behalf of the Charter (whether transactional or marketing) are sent from the Charter's identity. The Charter is responsible for compliance with CAN-SPAM, TCPA, and similar laws, including honoring opt-out requests.
- Lawful use. The Charter will not use the Platform to violate any law or regulation, including fish-and-game laws, conservation laws, employment laws, tax laws, or consumer-protection laws.
- No professional advice from GuideServices. The Charter acknowledges that GuideServices is a software company and does not provide legal, tax, accounting, insurance, or compliance advice.
8. Tax responsibilities
8.1 Charter is the seller of record
The Charter is the seller of record for all trips, services, and add-ons sold through the Platform. The Charter is solely responsible for charging, collecting, reporting, and remitting all applicable sales tax, use tax, lodging tax, occupancy tax, transient tax, excise tax, and any other taxes ("Transaction Taxes") on its sales, regardless of how those taxes are configured or displayed in the Platform.
8.2 GuideServices is a software vendor, not a marketplace facilitator (where law permits this characterization)
GuideServices provides software tools to the Charter; it does not list, advertise, recommend, or market any specific Charter's trips. Each Charter operates its own brand on its own URL. GuideServices does not collect customer payments — those flow directly from customers to the Charter's connected payment account, with GuideServices collecting only a software-platform fee.
Notwithstanding the foregoing, several U.S. states have enacted marketplace facilitator laws that may, in certain circumstances, deem GuideServices responsible for collecting and remitting Transaction Taxes on transactions facilitated through the Platform. The Parties acknowledge that:
- The applicability of marketplace facilitator law to GuideServices depends on the specific statute of each jurisdiction where trips are sold and where customers reside.
- Where GuideServices determines, in its reasonable judgment based on advice of counsel, that it is required to act as a marketplace facilitator in a particular jurisdiction, GuideServices may begin collecting and remitting the applicable Transaction Taxes on the Charter's behalf, and will notify the Charter at least thirty (30) days in advance of doing so.
- Until and unless GuideServices notifies the Charter that it is acting as a marketplace facilitator in a particular jurisdiction, the Charter shall continue to be solely responsible for all Transaction Taxes in that jurisdiction.
8.3 GuideServices' fees
GuideServices' Website Services Fee, Subscription Fee, and Platform Fee are exclusive of any taxes that may be levied on the Charter for the receipt of software services (such as use tax in certain states). The Charter is responsible for self-assessing and remitting any such taxes.
8.4 Tax documentation
Stripe, as the processor of payments under the Stripe Connect Express tier, will issue Form 1099-K (or its equivalent) to the Charter as required by Internal Revenue Service rules. GuideServices will issue Form 1099-MISC or 1099-NEC to the Charter only if and to the extent required by law for fees paid by GuideServices to the Charter (typically none under this Agreement).
9. Warranty disclaimer
EXCEPT AS EXPRESSLY STATED IN THIS AGREEMENT, THE PLATFORM IS PROVIDED "AS IS" AND "AS AVAILABLE," AND GUIDESERVICES DISCLAIMS ALL WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING WITHOUT LIMITATION WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, ACCURACY, RELIABILITY, AND UNINTERRUPTED OR ERROR-FREE OPERATION.
GuideServices does not warrant that the Platform will meet the Charter's specific business needs, that all features will be available continuously, that the Platform will be free from bugs or errors, or that data hosted on the Platform will never be lost or corrupted. The Charter is strongly encouraged to maintain its own independent backup of all Charter Data.
GuideServices makes no representation, warranty, or guarantee regarding the success, profitability, or growth of the Charter's business that may result from use of the Platform.
10. Limitation of liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW:
10.1 Cap on direct damages
GuideServices' total cumulative liability to the Charter under or arising out of this Agreement, regardless of the form of action or theory of liability (contract, tort, statutory, or otherwise), shall not exceed the greater of (a) US $500 or (b) the total Fees actually paid by the Charter to GuideServices during the twelve (12) months immediately preceding the event giving rise to the claim.
10.2 Exclusion of consequential damages
IN NO EVENT SHALL GUIDESERVICES BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES OF ANY KIND — INCLUDING WITHOUT LIMITATION LOST PROFITS, LOST GOODWILL, LOST BUSINESS OPPORTUNITY, LOST DATA, COST OF SUBSTITUTE PROCUREMENT, OR BUSINESS INTERRUPTION — EVEN IF GUIDESERVICES HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
10.3 Carve-outs
The limitations in Sections 10.1 and 10.2 do not apply to (a) the Charter's payment obligations under Section 2, (b) either Party's indemnification obligations under Section 11, (c) either Party's breach of its confidentiality obligations under Section 6, or (d) liability that cannot be limited under applicable law (such as for fraud, willful misconduct, or gross negligence).
10.4 Trip-level liability
GuideServices shall have no liability of any kind for any injury, death, property damage, financial loss, refund dispute, conduct, regulatory violation, or other consequence arising out of any trip, hunt, fishing expedition, or other service the Charter provides to its customers. The Charter is the sole operator and bears all such liability.
10.5 Jurisdictions that don't allow limitation
Some jurisdictions do not allow the exclusion or limitation of incidental or consequential damages. In those jurisdictions, the exclusions and limitations in this Section 10 shall apply to the maximum extent permitted by law.
11. Indemnification
11.1 By Charter
The Charter shall defend, indemnify, and hold harmless GuideServices and its owners, employees, contractors, agents, and successors from and against any and all third-party claims, liabilities, losses, damages, judgments, settlements, costs, and expenses (including reasonable attorneys' fees) arising out of or related to:
- The Charter's trips, services, products, or operations;
- Any injury, death, or property damage occurring during or in connection with a trip;
- Any dispute between the Charter and one of its customers;
- The Charter's content published through the Platform, including any claim of defamation, infringement, or false advertising;
- The Charter's violation of any law, regulation, or third-party right, including without limitation fish-and-game laws, conservation laws, employment laws, tax laws, consumer-protection laws, or privacy laws;
- The Charter's breach of any representation, warranty, or obligation under this Agreement;
- Any failure by the Charter to maintain required licenses, permits, or insurance.
11.2 By GuideServices
GuideServices shall defend, indemnify, and hold the Charter harmless from and against any third-party claim that the Platform, as provided by GuideServices and used by the Charter in accordance with this Agreement, infringes the intellectual property rights of such third party. This obligation does not apply to claims arising from (a) Charter content, (b) the Charter's modification of the Platform, (c) the Charter's use of the Platform in combination with other products or services not provided by GuideServices, or (d) the Charter's use of the Platform in violation of this Agreement.
11.3 Procedure
The Party seeking indemnification shall promptly notify the indemnifying Party in writing of the claim, allow the indemnifying Party to control the defense and settlement of the claim (provided that any settlement requiring the indemnified Party to admit liability or pay money requires the indemnified Party's prior written consent, not to be unreasonably withheld), and cooperate reasonably in the defense at the indemnifying Party's expense.
12. Insurance and compliance
Throughout the term of this Agreement, the Charter shall maintain, at its sole expense:
- Commercial General Liability insurance with limits of not less than $1,000,000 per occurrence and $2,000,000 in the aggregate, covering bodily injury, property damage, and personal injury arising from the Charter's operations.
- Such other insurance as is customary in the hunting or fishing guide industry for operations of the Charter's size and nature, including watercraft liability insurance if the Charter operates vessels.
- Workers' compensation insurance if and as required by law.
Upon request, the Charter shall provide GuideServices with a certificate of insurance evidencing the coverages required above. The Charter shall notify GuideServices in writing within ten (10) days of any cancellation, non-renewal, or material reduction in coverage.
13. Marketing and references
GuideServices may identify the Charter as a customer in its marketing materials, on its website, and in case studies, using the Charter's name, logo, and a brief description of how the Charter uses the Platform. The Charter may withdraw this permission at any time by written notice to [email protected], and GuideServices will remove such materials within thirty (30) days of receiving notice. Notwithstanding the above, GuideServices may retain references to the Charter in materials previously distributed (such as printed brochures or third-party publications) and in internal records.
14. General provisions
14.1 Governing law
This Agreement shall be governed by and construed in accordance with the laws of the State of Alabama, without regard to conflict-of-laws principles. The Parties consent to the exclusive jurisdiction of the state and federal courts located in Jefferson County, Alabama for any action arising out of or relating to this Agreement.
14.2 Waiver of jury trial
TO THE MAXIMUM EXTENT PERMITTED BY LAW, EACH PARTY IRREVOCABLY WAIVES ANY RIGHT TO A TRIAL BY JURY IN ANY ACTION ARISING OUT OF OR RELATING TO THIS AGREEMENT.
14.3 Informal dispute resolution
Before filing any lawsuit, the Parties shall attempt to resolve the dispute informally by written notice describing the dispute and the requested relief, sent to [email protected] (in the case of notice to GuideServices) or to the email address provided by the Charter (in the case of notice to the Charter). The Parties shall negotiate in good faith for at least thirty (30) days before initiating any formal action.
14.4 Entire agreement
This Agreement (together with the publicly posted Terms of Service at goguideservices.com/terms and Privacy Policy at goguideservices.com/privacy, which are incorporated by reference) constitutes the entire agreement between the Parties regarding the subject matter and supersedes all prior or contemporaneous discussions, proposals, and agreements. In the event of a conflict between this Agreement and the publicly posted Terms of Service or Privacy Policy, this Agreement controls.
14.5 Amendments
This Agreement may be amended only by a written instrument signed by both Parties. GuideServices may amend the publicly posted Terms of Service and Privacy Policy from time to time as described in those documents.
14.6 Assignment
The Charter may not assign this Agreement, in whole or in part, without the prior written consent of GuideServices. GuideServices may assign this Agreement to a successor in connection with a merger, acquisition, or sale of substantially all of its assets. Any attempted assignment in violation of this Section is void.
14.7 Force majeure
Neither Party shall be liable for failure to perform any obligation under this Agreement (other than payment obligations) to the extent the failure is caused by events outside the Party's reasonable control, including acts of God, natural disasters, war, terrorism, civil disorder, governmental action, pandemics, failures of internet or telecommunications infrastructure not under the Party's control, or failures of third-party service providers.
14.8 Independent contractors
The Parties are independent contractors. Nothing in this Agreement creates a partnership, joint venture, employment relationship, or agency between them. Neither Party has authority to bind the other.
14.9 Notices
All notices required under this Agreement shall be in writing and sent by email — to [email protected] for notices to GuideServices, and to the email address provided by the Charter in the signature block for notices to the Charter. Notices shall be deemed received on the next business day after sending.
14.10 Severability
If any provision of this Agreement is held to be unenforceable, that provision shall be modified to the minimum extent necessary to make it enforceable, or if not possible, severed, and the remaining provisions shall remain in full force and effect.
14.11 No waiver
Failure or delay by either Party to enforce any right under this Agreement shall not constitute a waiver of that right.
14.12 Counterparts and electronic signature
This Agreement may be executed in counterparts, each of which shall be deemed an original. Electronic signatures (including via DocuSign, PandaDoc, SignWell, or by exchange of scanned signed copies via email) shall have the same force and effect as original handwritten signatures.
15. Signatures
Effective Date and Pricing Tier
This Agreement is effective as of the date the last Party signs below.
For GuideServices
For Charter
Questions about this Agreement should be sent to:
[email protected]
GuideServices · Birmingham, Alabama